Jan
13

01/13/2016       By: Natalya Bucuy

Few marketers would disagree that emotion drives response. Yet pulling off a successful emotionally engaging campaign, especially for smaller brands with less name recognition, is easier said than don...

Dec
02

12/02/2015       By: Natalya Bucuy

If quality content is the heart of content marketing, then engagement is its arteries. If you’ve given content marketing a go, hopefully you’ve identified your target audience, delineated its uniq...

Nov
16

11/16/2015       By: Natalya Bucuy

Because (apparently) we can’t all be professional travelers, Instagram is bursting with eye candy inspiration for your next getaway or daydream. We may not be able to physically follow these adventu...

Nov
09

11/09/2015       By: Natalya Bucuy

There has been much ado about Search Engine Optimization. Knowing that most customers rarely get past the first page of search results, companies have been quick to invest in SEO, the process of maki...

Sep
29

09/29/2015       By: Natalya Bucuy

Yes, you read that correctly. LiveHelpNow, the chat software company is declaring that traditional chat for customer service is a thing of the past. Have you ever been on a website and needed to ask ...

Sep
28

09/28/2015       By: Natalya Bucuy

Customer service teams are notoriously major cost centers in any business. Between training people, paying their salaries, and spending countless hours solving customer problems- those numbers start t...

Aug
05

08/05/2015       By: Natalya Bucuy

Long time back ‘Cloud Computing’ entered the world of technology. Since, then hosted services are used by billions of corporations from all around the world. The capabilities of cloud computing ha...

Dec
23

12/23/2014       By: Natalya Bucuy

They say you only get one shot at a first impression. In the world of customer service, that first impression often comes in the form of text, and where there’s text- there’s massive spell...

Dec
09

12/09/2014       By: Natalya Bucuy

Having a knowledge management system is no longer optional. In fact, even if you haven’t specifically thought about it, your company probably already has some sort of knowledge management system (a...

Sep
09

09/09/2014       By: Natalya Bucuy

You’re not imagining it: Consumers are more impatient than ever before. According to the National Center for Biotechnology Information, attention spans are shrinking – dropping from 12 seconds in...