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A Guide to Agile Marketing for SMBs

Mar
14

A Guide to Agile Marketing for SMBs

Agile is one of the hottest buzzwords in today’s marketing landscape, but it is also the most misused one too. But that doesn’t stop there. With marketing becoming more advanced, customers becomin...

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Turn Customers into Brand Advocates: 3 Psychological Strategies

Feb
23

Turn Customers into Brand Advocates: 3 Psychological Strategies

Meet Janet. Janet lived in a different state but wanted to send some sympathy flowers to a friend in Pennsylvania. After reading some reviews she found a flower shop near her friend’s house that not...

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5 reasons building a community is essential for building a business

Dec
06

5 reasons building a community is essential for building a business

You’ve finished incorporating your business, hiring your team, and building your website.  You’ve heard terms like “email blasts” and “lead lists,” but you’re not sure what they mean or...

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How to turn your negative online reviews into marketing gold

Nov
22

How to turn your negative online reviews into marketing gold

“Always too loud!” My friend Maryana read this part of a negative online review someone left for her Taphouse out loud as we sat at the breakfast table in a vacation bungalow this summer. “Alway...

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Boost Creativity in Marketing: 10 Marketers Share Communication Strategies

Nov
09

Boost Creativity in Marketing: 10 Marketers Share Communication Strategies

“Radical differentiation is the only way to stand out when clutter is everywhere.” Louis Grenier, Everyone Hates Marketers There are many different ways to come up with creative ideas for marketi...

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The Integral Link Between Employee and Customer Retention

Oct
21

The Integral Link Between Employee and Customer Retention

If you look at a prosperous business model you will notice two factors contributing the most to its success, satisfied customers and happy employees. Experiencing a higher turnover is devastating for ...

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10 Ways Help Desks Can Help With SEO (Search Engine Optimization)

Oct
13

10 Ways Help Desks Can Help With SEO (Search Engine Optimization)

What is one way online help desks can help with SEO (search engine optimization)? To help companies support their SEO efforts through help desks and support centers, we asked marketing leaders this qu...

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Shopping Cart Abandonment: Prevent It, Manage It, Reduce It

Aug
24

Shopping Cart Abandonment: Prevent It, Manage It, Reduce It

“Why did you leave? What did I do wrong? Is this my fault?! Come back!”  What do fishermen and eCommerce business owners have in common?  They both know the sentiment of losing what they have be...

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Guest Post: Build Customer Loyalty with Personalized Emails

May
17

Guest Post: Build Customer Loyalty with Personalized Emails

Many brands, naturally, focus a large portion of their marketing activities on acquiring new customers. However, acquiring isn’t enough. Just because a customer made one purchase doesn’t m...

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Guest Post: 9 Mobile Optimization Mistakes to Avoid in eCommerce Space

Apr
13

Guest Post: 9 Mobile Optimization Mistakes to Avoid in eCommerce Space

Do you need a new bike? A book? Groceries? Phone service? If you do, it is likely you will first go to the place where most people go first to shop for these goods and services.  Online. And it is ve...

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