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7 ways small businesses can take advantage of Halloween
10/30/2012       By: Natalya Bucuy
According to the National Retail Federation 71.5 % Americans will spend almost $8 billion during Halloween in 2012. For any kind of business, big or small, online or brick and mortar, Halloween repres...
Mastering the Sales Funnel: How to Regain Disgruntled Customers
10/25/2012       By: Natalya Bucuy
Maybe you’ve succeeded in walking customers through your funnel step by step. Vetting them, making them happy, and keeping them around. But chances are some of your interactions didn’t go so smoot...
Mastering the Sales Funnel: How to Build Long-Term Loyalty
10/23/2012       By: Natalya Bucuy
You’ve generated new leads, qualified them, pursued them, and gotten the sale. Now how can you keep those shoppers coming back? Loyal customers keep companies alive, not only through repeated busine...
Mastering the Sales Funnel: Turning Leads into Sales
10/18/2012       By: Natalya Bucuy
Courtesy of FreeDigitalPhotos.net Once you’ve got leads coming in, take the next steps to walk them toward the register. The process may not always be speedy, but taking the time to parse through po...
Mastering the Sales Funnel: How to Generate Leads
10/16/2012       By: Natalya Bucuy
Courtesy of FreeDigitalPhotos.net Sometimes, small business owners can get so caught up in their end product or the bottom line that they forget about the process it takes to get there. While its true...
Topics in Small Business: Going Green
10/09/2012       By: Natalya Bucuy
Courtesy of FreeDigitalPhotos.net Making your office and operations environmentally friendly is a positive change for all parties involved – the Earth, your budget, and your customers. It doesn’t ...
Topics in Small Business: Writing a Business Plan
10/04/2012       By: Natalya Bucuy
If you’re just getting your small business off the ground, chances are you’ll need funding. To win over investors, you need a stalwart business plan, with as many details and supporting evidence a...
10 Customer Service Facts You May Not Know
10/02/2012       By: Natalya Bucuy
Courtesy of FreeDigitalPhotos.net Did you know that every year, the first full week of October is recognized as Customer Service Week? An international celebration, the festivities honor not only the ...
How Solopreneurs Can Be Customer Service Whizzes
09/27/2012       By: Natalya Bucuy
Customer service is a kind of job that takes up a lot of time and energy. And because of the nature of the job, it involves plenty of human interaction. Now that’s all well and good for a big co...
Web Design for Small Business Owners
09/25/2012       By: Natalya Bucuy
Websites are 100% essential for even the smallest businesses, but building one is a daunting task for many owners with little experience in design. Luckily, platforms like WordPress, GoDaddy, and Squa...