9 Mobile Optimization Mistakes to Avoid in eCommerce Space

Do you need a new bike? A book? Groceries? Phone service? If you do, it is likely you will first go to the place where most people go first to shop for these goods and services.

Online. And it is very likely that you will use your mobile device to do that.

The world of eCommerce is quickly evolving. Of all the changes that it is experiencing, none is as vital as the overwhelming increase in mobile searches. Today, more than 51% of internet users use their mobile phones to do online shopping. Additionally, six out of ten online shoppers believe that the ability to use a mobile device is a critical factor when it comes to purchasing decisions.

The explosion of mobile shopping and mobile searches is shaping the eCommerce sector. It does not matter whether you are a newbie or an established brick-and-mortar store. If you do not have a mobile-friendly website, you are missing out on a lot.

Most eCommerce merchants know the significance of having a mobile-friendly site. But as businesses rush to optimize their websites for mobile use, they must be careful to avoid blunders that could be costly to their success. Here are some common mobile optimization mistakes for which to watch out.

1. Ignoring the One Finger, One hand Rule

Mobile operations work differently from desktop ones.

It’s important to remember that mobile interactions happen by finger touches and not cursors. Most mobile users prefer using their thumbs to navigate through mobiles, and the fact that thumb sizes vary puts businesses in a critical position of knowing which button sizes to use. Users should not struggle to try to use two hands to magnify the sizes of website buttons. Most people prefer using one hand when navigating through a mobile site, and the need for them to use two buttons might inconvenience them.

Not completely understanding how customers use their devices to browse is one of the common mobile optimization mistakes. Making it easy for users to scroll through websites and apps with one hand and make purchases with one finger is an essential practice.

2. Ignoring Security Features

Safety first! Mobile security is not something to take lightly.

Verizon’s 2020 Mobile Security Index now reveals that 43% of organizations ended up sacrificing their mobile security in 2019. The same report further shows that those organizations that sacrificed their security were twice as likely to experience a data breach.

Security is now a significant issue that should never be overlooked. Websites for eCommerce businesses are now the primary targets because they make sales and deal with a lot of money. Having a layered approach to mobile security is the right way to go. Ensure that you have firewalls, install an SSL certificate, and stay current with software updates. Also, use secure forms for sensitive information and encourage your customers to use strong passwords.

Having a SSL certificate is an important piece of mobile cybersecurity. The SSL certificate is what will encrypt the communication between your servers and your users’ browsers. It helps secure all the sensitive information that users share with the company, such as their critical financial details. Ensure that you acquire one from a trusted Certificate Authority and make your website secure. Are you on a tight budget? Fear not, because you can buy cheap SSL from ClickSSL, which are of premium quality and offer the utmost security.

Never ignore the security of your eCommerce website if you want to succeed. Doing things in a rush just because you want to match your competitors and forgetting to install proper security measures puts your eCommerce store on the hackers’ path. It might just be a matter of time before you are a victim of a devastating cyber breach.