Dec
06

12/06/2021       By: Natalya Bucuy

You’ve finished incorporating your business, hiring your team, and building your website.  You’ve heard terms like “email blasts” and “lead lists,” but you’re not sure what they mean or...

Nov
22

11/22/2021       By: Natalya Bucuy

“Always too loud!” My friend Maryana read this part of a negative online review someone left for her Taphouse out loud as we sat at the breakfast table in a vacation bungalow this summer. “Alway...

Nov
09

11/09/2021       By: Natalya Bucuy

“Radical differentiation is the only way to stand out when clutter is everywhere.” Louis Grenier, Everyone Hates Marketers There are many different ways to come up with creative ideas for marketi...

Oct
21

10/21/2021       By: Natalya Bucuy

If you look at a prosperous business model you will notice two factors contributing the most to its success, satisfied customers and happy employees. Experiencing a higher turnover is devastating for ...

Oct
13

10/13/2021       By: Natalya Bucuy

What is one way online help desks can help with SEO (search engine optimization)? To help companies support their SEO efforts through help desks and support centers, we asked marketing leaders this qu...

Aug
24

08/24/2021       By: Natalya Bucuy

“Why did you leave? What did I do wrong? Is this my fault?! Come back!”  What do fishermen and eCommerce business owners have in common?  They both know the sentiment of losing what they have be...

May
17

05/17/2021       By: Natalya Bucuy

Many brands, naturally, focus a large portion of their marketing activities on acquiring new customers. However, acquiring isn’t enough. Just because a customer made one purchase doesn’t m...

Apr
13

04/13/2021       By: Natalya Bucuy

Do you need a new bike? A book? Groceries? Phone service? If you do, it is likely you will first go to the place where most people go first to shop for these goods and services.  Online. And it is ve...

Jan
12

01/12/2021       By: Natalya Bucuy

As a customer experience writer, I’m always on a look out for great customer service stories. Here is one of my favorites. After a long day in Phoenix, AZ, I needed a quick pick-me-up. I found a...

Jan
04

01/04/2021       By: Natalya Bucuy

When it comes to small business, what are some winning pricing strategies? Digital transformation got an incredible speed boost in 2020.  The online market is now more crowded than ever. Marketers tr...