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Oct
08
10/08/2025       By: Maria Rush
A cloud based phone system is becoming one of the most important tools for modern customer support. I’ve never written about this before, but it’s something I’ve been thinking about a lot, especially regarding desktop communication tools. A lot of people assume customers don’t call anymore. They do. When something breaks. When an order gets […]
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Oct
03
10/03/2025       By: Maria Rush
A lot of businesses rushed into chatbots. It sounded great. Automate support, cut costs, scale without adding more people. But here’s the problem. Customers don’t really love being left alone with a bot. In fact, 63% of users report unresolved issues when they’re stuck with chatbots. That’s a lot of frustrated people. So the conversation […]
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Oct
01
10/01/2025       By: Maria Rush
Not long ago, every company wanted an app. Then came push notifications. Then social media feeds. The problem? Customers didn’t really care. They never stopped using text. SMS is still the channel people actually open, read, and respond to. Recent studies show: That’s not just marketing talk. Those are habits. Why Companies Are Returning to […]
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